MyLife Digital, a Corsham, UK-based data analytics company, raised £2m in funding.
Business Growth Fund made the investment.
The company intends to use the funds to accelerate the roll-out of its digital platform.
MyLife Digital currently operates two analytics practices, Wood for Trees and PGIR. Wood for Trees manages the data of millions of donors and supporters to provide insights to UK charities including British Red Cross and Dogs Trust. PGIR provides performance analysis services to elite international and professional teams in a variety of sports, including the Rugby Football Union.
The company’s data analytics platform will connect organizations and individuals, allowing the consensual sharing of personal and professional data being compliant with the new data protection regulation, GDPR, due to come into force in 2018.
The solution will initially be deployed into the not-for-profit, sport, healthcare and government sectors enabling patients, donors, supporters and athletes to have an open and mutually beneficial relationship based on informed consent.