MP Objects BV, a Rotterdam, Netherlands-based provider of SaaS customer chain control platform, raised $10m in its first outside equity funding.
Updata Partners made the investment.
The company intends to use the funds to expand into the United States and scale its marketing and sales.
Led by Martin Verwijmeren, CEO, and Paul van Dongen, CTO, MP Objects provides cloud-based software that allows users to manage and optimize individual customer orders through complex and global supply chains.
The solution – which leverages existing enterprise systems (Enterprise Resource Planning, Warehouse Management Systems, Transportation Management Systems, etc.) – enables companies and their customers to select the optimal sourcing and delivery path for each order based on factors such as stock availability, price levels, lead times and routing options, thereby creating a unique supply chain – which MPO refers to as a “customer chain” – for every order.
MPO then manages the supply chain steps (e.g., packaging, instructions, shipper tracking, etc.) through every participant in the system (supplier, shipper, carrier, last mile, etc.).
The company serves international logistics leaders and blue chip companies such as CEVA, DSV, eBay, Geodis, IBM, Johnson & Johnson, Patagonia and Unilever.
In conjunction with the investment, Updata General Partner James Socas joined MPO’s board.