Luma, an Atlanta, GA-based home WiFi startup, raised $7m in Series A funding.
Backers included Andreessen Horowitz and GV (formerly Google Ventures). This additional funding adds to an initial $12.5m Series A round co-led by Accel Partners and Amazon, with participation from Felicis Ventures and a $2.5m seed round.
The company, which has now raised $22m in total funding, intends to use the capital to further build out the team and expand adoption for its product.
Created by Dr. Paul Judge and Mike Van Bruinisse, Luma provides a WiFi router for the home and gives people control over everything to mantain a personal network, by securing devices and neutralizing any threats automatically. Users can choose who can, or who can’t access the network with a simple swipe.
By the end of August, all 30,000+ Luma pre-orders from getluma.com and Amazon were shipped and is now in the process to expand adoptionò. To this end, the company has hired Ross Lipari as Head of Sales from Google, where he led Nest’s retail sales business across the Americas.