Folloze, a Palo Alto, Calif.-based Account Based Marketing (ABM) sales platform, closed $7.3m in funding.
The round was co-led by Canvas Ventures and New Enterprise Associates, with participation from Cervin Ventures and others.
The company intends to use the funds to further accelerate market traction and grow its sales, marketing and customer success teams.
Founded in 2013 and led by Etai Beck, CEO, Folloze provides an Account Based Management (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win top target accounts via account-specific content campaigns, content automation, actionable account analytics, all from within their sales tools.
The company, which has a development center in Tel Aviv, Israel, has dozens of customers including fortune 500 companies.