Datorama, a NYC-based global marketing analytics provider, closed $32m in Series C funding.
The round was led by Lightspeed Venture Partners with participation from Marker LLC and Eric Schmidt’s Innovation Endeavors.
The company, which has raised $50m in total funding, will use the funds to accelerate research and development in the artificial intelligence field, which will further elevate its machine learning capabilities, to expand its global presence, and hire talent to further support its customer adoption and growth.
Led by Ran Sarig, co-founder and CEO, Datorama provides enterprises, agencies and publishers with a Software-as-a-Service (SaaS) marketing analytics platform that gives marketers the ability to connect all of their data sources together to form a single source for more efficient reporting, decision making and control over their performance.
The solution combines data management, machine learning (AI) technology, and high-performance architecture to enable marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.
The company currently serves thousands of brands, hundreds of agencies, publishers and technology companies including L’Oréal, Foursquare, Yahoo! JAPAN, GoDaddy, etc.