Certona, a San Diego, CA and London, UK-based provider of omnichannel personalization solutions for top brands and retailers, secured $30m in funding.
Primus Capital made the investment. In conjunction with the funding, Ron Hess, Director, and Vasant Kamath, Principal at Primus, will join Certona’s board.
The company intends to use the funds to grow its market share, accelerate product development and expand services and support for existing and new clients.
Founded in 2004 by Geoffrey Hueter, Ph.D., CTO, and Meyar Sheik, CEO, Certona provides a cloud-based platform for over 500 top e-commerce websites in more than 70 countries to increase engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints.