Aki Technologies, a San Francisco, CA-based platform built for mobile moment advertising and insights, raised $3.75m in seed funding.
The round was led by private investment firm Blue Marlin Partners, with participation from serial tech entrepreneur and current AltSchool CEO Max Ventilla, advertising agency founders Eric Yang and Andrew Nevils, and former Global Dannon CMO and founder of ThinkingBig Santiago Mier.
The company intends to use the funds to continue to expand operations.
Founded by Scott Swanson (Opera Mediaworks, Opera-acquired Mobile Theory, Glam Media and Oracle-acquired Vitrue) and Alvaro Bravo (Opera Mediaworks, Mobile Theory and Conversant-acquired Greystripe), Aki provides a mobile moment advertising and insights platform that gives brands and agencies a view into the mobile consumer journey, to define specific targeting segments for mobile campaigns and identify the optimal moments for engagement.
Once the broader audience segment is defined (via demographic data, historical behavior data, third-party and/or CRM data), campaigns are targeted to the moments that best align with a specific brand, product, and/or message.
Moments can be selected from a predefined set of more than 150 moments in Aki’s MomentTreeTM and/or built specifically for a brand or campaign.
The company, which also has offices in New York, Chicago, and Los Angeles, serves such customers as Auto, Retail, CPG, QSR/Fast Casual, Finance, Spirits, Entertainment, Telecom, etc.