Teads, a global video advertising platform, raised €43m ($47m) in debt funding.
Backers included BNPP, Bank of China, HSBC, Banque Palatine and BPI.
The company intends to use the funds to acquire ad tech companies whose technology will reinforce its market position in the video advertising industry, and expand into the Asian market.
Founded in 2011 and led by Pierre Chappaz, Executive Chairman, Teads provides an outstream video advertising marketplace which allows publishers (including The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Corriere della Sera, El Pais, Die Welt, Nikkei, O Globo, El Universal, and many others) to create brand new video inventory, monetize it through programmatic buying, their own sales force, or third parties including Teads Managed Services.
Brands and agencies can access the inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the company’s team execute on their clients behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
In addition to the funding, Teads has added Christian Guinot, former President at MEC China, to drive the Asian operations from the newly set-up Singapore hub.
FinSMEs
01/08/2016