Petnet Raises $10M in Series A Financing

petnet-smartFeeder-dogPetnet, a Los Angeles, CA-based provider of personalized feeding products for pets, raised $10m in a Series A financing.

The round was led by Petco.

The company intends to use the new funds to expand its product line, develop its pet food delivery service, and enhance its infrastructure.

Founded in 2013 by Carlos Herrera, CEO and co-founder, Petnet provides SmartBowl and SmartFeeder, two connected products that allow owners to provide their pets with the correct amount and type of food. In details, SmartFeeder is an automated, smartphone-enabled pet feeder that allows owners to manage feeding times and portions, monitor their pets’ eating habits and view insights about ideal food choices based on their pets’ profile. The Petnet SmartBowl guides pet owners to make healthier choices for their pets based on age, weight, activity level and breed.
Beginning this week, SmartFeeder ($149) and SmartBowl ($49) are available at select Petco stores nationwide and online at



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