DynamicAction, a Redwood City, CA-based provider of an analytics solution specifically designed for retailers, secured $15m in funding.
The company, which has offices in London and Dallas, also entered into an alliance relationship with Accenture. Through the alliance agreement, Accenture will become a reseller and service provider for DynamicAction’s solution.
Led by John Squire, Chief Executive Officer, DynamicAction provides an analytics solution specifically built for retail merchandising teams, which connects and analyzes millions of data points from every part of an organization. It uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of knowledge to pinpoint margin-eating disconnects in the business, prescribe the actions to take and rank those actions by financial impact.
Customers include Brooks Brothers, Sur la Table, El Corte Ingles, Tesco, Nine West and Cole Haan.
It also is a certified Demandware partner.