Ruler Analytics, a Liverpool, UK-based visitor level marketing analytics and call tracking provider, secured an additional six-figure funding.
AXM Venture Capital made the investment.
The company intends to use the funds to continue to expand its team in the North West, and further product development.
Founded in 2012 by Ian Leadbetter and Daniel Reilly, Ruler Analytics is a visitor level website analytics product that provides call tracking and lead tracking to show the exact keyword, source and journey of each inbound telephone call and website enquiry.
In December 2015, the company had received venture capital from the North-West Fund European Investment Bank.