The round was led by Wildcat Venture Partners with participation from Globys/Trilogy Equity Partners, Salesforce Ventures and Seven Peaks Ventures.
The company will use the capital to gain market traction in the gaming, banking and subscription software verticals.
Founded in 2016 by Olly Downs, CEO, Amplero provides a customer lifetime value management platform that enables marketers in telecom, banking and finance, gaming, and software-as-a-service to leverage machine learning to automatically optimize every customer interaction to maximize customer lifetime value and loyalty.
It is a spinout from Globys, a Seattle-based software company that provides billing and analytics tools to the telecom and banking industries.
FinSMEs
14/07/2016