Four Communications Acquires Rain Communications

four_logoGlobal integrated agency Four Communications Group acquired Rain Communications, an agency focused on the retail sector.

The amount of the deal was not disclosed.

The acquisition – the fifth since Four secured a £10m investment of equity finance from Business Growth Fund – will enable Four to extend into the retail, destination and luxury sectors. Rain Communications will rebrand as Four Rain and founder Delia Hyde will become chief executive of Four Rain and join the operating board of Four Communications Group.

Formed over a decade ago, Rain is known for a number of iconic campaigns including serves such clients as New West End Company (Oxford Street, Bond Street and West End campaigns), McArthurGlen Designer Outlets, Midtown BID, Centre MK, Wyevale Garden Centres, Springboard, Walpole British Luxury and London Luxury Quarter.



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