Footwear & Apparel’s Discovery Platform True Fit Raises $25M

True_Fit_LogoTrue Fit, a Boston, MA-based footwear and apparel’s discovery platform, raised $25m in Series B financing.

Backers included Jump Capital, Signal Peak Ventures, and Intel Capital.

The company, which has raised $40m in total funding to date, intends to use the funds to continue to expand operations and bring innovative products to retailers across all channels.

Led by William R. Adler, CEO, True Fit operates a SaaS footwear and apparel’s discovery platform working through the Confidence Engine™, which allows retailers to provide personalized fit ratings and size recommendations to shoppers, and the Discovery Engine™, which allows them to curate personalized collections to each consumer, as well as True Insight™, which provides retailers and brands with insights to optimize marketing, merchandising and product development.



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