blogfoster, a Berlin, Germany-based startup for blog and influencer marketing, raised a multi-million amount in its latest funding round.
Backers included yabeo Capital and previous investors Axel Springer Plug and Play, VC Fund Technology (managed by IBB Beteiligungsgesellschaft) and Nils F. Gläser.
The company will use the funds to grow the Berlin team from 20 to 35 employees by the end of the year and expand in Europe and beyond.
Led by Jan Homann, co-founder & CEO, and Simon Staib, co-founder and CPO, blogfoster gives advertisers access to a pool of thousands of bloggers to place their products and brands within the sphere of relevant target groups. Advertisers are sorted by topic and relevant insights, allowing bloggers to select their preferred collaborators themselves. The platform handles the process from start to finish and reports relevant data after the end of the campaign to give both sides an overview of results achieved.