The amount of the deal was not disclosed.
Co-founded in 2011 by CEO Danny Newman and Austin Gayer, Roximity specializing in beacon software and hardware that provide comprehensive location-based analytics and advertising so retailers, brands, and venues better interact with nearby consumers. It secured investments from Fenox Venture Capital, Ludlow Ventures, Fraser McCombs Capital and other investors.
The acquisition aims to expand Verve’s location and mobile device data with Roximity’s beacon hardware and analytics tools. Now, combined, they allow marketers to observe and influence consumer behavior from broad locations down to a specific field making mobile advertising more precise and measurable.
Led by CEO Nada Stirratt, Verve provides a location-based mobile marketing platform that allows marketers to identify, reach and engage consumers with advertising experiences.
The company has offices in San Diego, San Francisco, Los Angeles, Washington, D.C., Chicago, London, Eastern Europe, India and Southeast Asia.