Trooly Raises $10M in Series A Funding

troolyTrooly, a Los Altos, CA-based provider of services that verify, screen and predict online trustworthy relationships and interactions, raised $10m in Series A funding.

Backers included Bain Capital Ventures and Milliways Ventures.

The company intends to use the funds to grow the business.

Co-founded by Savi Baveja (CEO), Dr. Anish Das Sarma (CTO) and Dr. Nilesh Dalvi (CSO), Trooly provides an instant trust rating service that allows peer-to-peer marketplaces and communities looking to screen potential users to extirpate bad behavior that threatens service reputation as they scale their platforms with thousands of new customers every day, financial institutions that need rich data and modern tools to verify customer identity, manage compliance, and evaluate risk for lending, insurance and other financial relationships, and marketers and recruiters to evaluate the risk and reward of customer/prospect and employee/candidate relationships.
Developed over the past two years by business and technology leaders from Google, Facebook, Amazon, LinkedIn and Bain & Company and available as a software-delivered service, the rating evaluates multiple dimensions of trust – mining real-time data to evaluate identity, personality and behavior against well-established academic and commercial models. It supports both one-time queries and continuous monitoring, delivered through either REST APIs, a customer portal, or exchange of batch files.



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