Signal, a Chicago, IL-based provider of real-time, people-based marketing technology, raised $30M in Series E funding.
The round was led by I2A with participation from Pritzker Group Ventures, Baird Capital, EPIC Ventures, and Silicon Valley Bank.
The company, which has raised a total of over $70m in funding to date, will use the proceeds to further accelerate and expand its technology platform and organization globally.
Led by Mike Sands, CEO, Signal provides a real-time people-based marketing platform which combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement.
Today, the company’s technology runs on more than 45,000 digital properties in 158 countries, supporting top brands including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and more.