Goxip, a Hong Kong-based mobile-first shopping and discovery app, raised $US1.62m in seed funding.
The round was led by Chryseis Tan and Ardent Capital.
The company intends to use the funds to enhance the shoppable Instagram app, release the iOS version and hire new people.
Led by Juliette Gimenez, CEO, and Chief Product Officer YC Lau, Goxip is a mobile-first app that allows users to search, discover & shop fashion through celebrity style feeds. Fashionistas can share personal outfits on their own feed with the community and follow over 15,000 brands to shop a tailored product selection. In addition, a “snap and shop” functionality will allow purchase of a product captured with users’ phone or offer a selection of similar products from local and international retailers.