Nudge, a Toronto, Canada-based enterprise sales startup, raised $5m in seed funding.
The round was led by Omers Ventures, with participation from existing investors Jill Rowley, and previous investors in Eloqua Neal Dempsey and Brad Woloson.
The company intends to use the funds to accelerate the development of the sales platform.
Founded in 2014 by former Eloqua founding executives CTO Steve Woods and CEO Paul Teshima, Nudge provides B2B sales teams with a free application that allows users to integrate their email, calendar and social media accounts to create a unified view of their network. By doing so, Nudge can track the strength of relationships as a user interacts across channels. Relationship strength gives users insight into when they should re-engage key contacts and which of their relationships they can lean on for help. Additionally, users get access to contextual updates on prospects, customers and influencers.