Designer Bridesmaid Dress Rental Startup Vow To Be Chic Raises $5M

vowchicVow To Be Chic, a Santa Monica, CA-based designer bridesmaid dress rental startup, received $5m in Series A funding.

Backers included existing investors Pritzker Group Venture Capital and Wavemaker Partners, and new investor Women’s Venture Capital Fund.

The company intends to use the funds to scale the business, improve technology systems and grow the team to enhance customer experience.

Led by CEO and Founder Kelsey Doorey, Vow To Be Chic offers designer bridesmaid dress rentals allowing women to conduct the shopping experience from their desktop or smartphone. Dresses by designers, including Monique Lhuillier, Nicole Miller, Theia and Jenny Yoo, retail for an average of $300, and can be rented for $50. Rentals include complimentary access to a personal stylist to assist the customers through the process.
The service includes a guaranteed policy, try-on and color swatch options, free shipping and free dry cleaning post event.



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