Jornaya (FKA LeadiD), a Philadelphia, PA-based consumer journey insights platform, secured $10m in Series B funding.
The round was led by Edison Partners. In conjunction with the funding, Ryan Ziegler, general partner, Edison Partners, joined Jornaya’s board of directors.
The company intends to use the funds to continue to grow operations.
Founded in 2011 by Ross Shanken, CEO, Jornaya provides a predictive analytics platform that gives real-time insight into the consumer purchase journey across devices, browsers, and web properties integrating with any buyer journey decisioning process or toolkit.
Customers include enterprises across the insurance, mortgage, education, automotive and solar industries.