PebblePost, a NYC-based provider of a programmatic direct mail platform, raised $5.125m in venture capital funding.
According to a regulatory form filed with the SEC, 26 investors participated in the offering.
Backers in the company include Tribeva Venture Partners, FF Venture Capital, Alpine Meridian Ventures, Mantella Venture Partners, Kickstart Seed Fund, Black Point Investments, Are Traasdahl, Bob Ellis, David Rodnitzky, Erik Matlick, Frank Barbieri, Geoff Judge, Jeff Stewart, Michael Liou, Oren Michels, Sanjay Chadda, Slava Rubin, Yen Lee, Dan Offner and John Ramey.
Led by Lewis Gersh, PebblePost provides a programmatic direct mail platform that leverages patent pending technology to capture clickstream data from site visitors, segment and send mail to them within 24 hours. Analytics assesses the real-time performance of mail that is sent.