The round was led by Greycroft Partners and Tribeca Venture Partners with full participation from existing investors as well as new angels.
The company, which has raised $8m to date, intends to use the funds to expand its platform with new products and new markets and grow the team.
Led by Lewis Gersh, CEO and founder, PebblePost provides a Programmatic Direct Mail platform that features real-time online activity into dynamically rendered, personalized direct mail delivered to postal hubs within 12-24 hours, every day. It also provides integrated real-time analytics on response path activity and conversions, enabling continuous optimization based on each day’s results.
Clients include Tumi, Boxed, Greats, Fjallraven, Elloqui, etc.