TapInfluence, a Boulder, Colo. and Mountain View, Calif.-based provider of an influencer marketing automation platform, closed $14m funding round.
The round was led by Noro-Moseley Partners with participation from existing investors Grotech Ventures and Access Venture Partners, as well as new investor Knollwood Investment Advisory, MergeLane, a startup accelerator for women-led companies, and super angel Robin Ferracone, founder and CEO of Farient Advisors.
The company, which has raised $22.2m in total funding, intends to use the funds to accelerate platform development, grow the marketplace and build out sales and support teams.
Led by Promise Phelon, CEO, and Eli Gild, CTO, TapInfluence provides an influencer marketing automation platform to facilitate real conversations between consumers and brands via influencers with an audience that trusts what they have to say to drive purchase decisions.
Customers include Fortune 1000 companies such as Kraft, Horizon Organic, Silk, and P&G, as well as top agencies such as Golin, RhythmOne and AMP.