Through this acquisition, of undisclosed amount, Smartbox Group adds the experience gift brand Emozione3 to its Smartbox brand.
Created in 2006 by Christina Pozzi and Andrea Dusi, Wish Days operates the Emozione3 brand with over €30m in sales in 2015.
The brand now joins the group’s other leading brands across Europe including Smartbox, Bongo, Buyagift, La Vida Es Bella, Dakotabox and Cadeaubox. Being part of the Smartbox Group, it will receive know-how and financial support to continue developing its products and brand.
With the addition of Emozione3, Smartbox Group is currently present in 10 countries France, Italy, Spain, Belgium, the United Kingdom, Switzerland, Sweden, Denmark, the Netherlands, and Germany.