Sitecore Receives Investment from EQT

sitecoreSitecore, a Copenhagen, Denmark-based provider of customer experience management software, received an investment of undisclosed amount from EQT.

The transaction is subject to approval by relevant regulatory authorities and is expected to close in the second quarter of 2016.

EQT has taken a majority equity stake in the company from its founders, Technology Crossover Ventures and other minority shareholders in a transaction valuing the company at approximately €1 billion.

Led by Michael Seifert, CEO and co-founder, Sitecore provides a SaaS-based platform manages content, supplies contextual intelligence, and automates communications allowing marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time.

The company serves more than 4,600 customers including American Express, Carnival Cruise Lines, easyJet, and L’Oréal.



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