Digital Foodie Receives Strategic Investment from EnterWorks

Digital Foodie, Ltd., a Helsinki, Finland-based provider of a cloud platform that allows grocers of all sizes to deploy an advanced on-demand commerce solution, received a strategic investment from EnterWorks Holding Company, a provider of master data management (MDM) and product information management (PIM) solutions.

The amount of the deal was not disclosed.

The company will laverage the partnership to accelerate the development of the platform and expand into the US.

Led by Kalle Koutajoki, co-founder and CEO, Foodie provides a cloud based omni-commerce platform that powers on-demand ordering, personalized shopping planning, digital commerce, order management and efficient fulfillment for enterprise and small grocers. It is currently available on web browsers, iPad, iPhone, Android and Windows Phone.

The combination of Enterworks and Digital Foodie aims to create a commerce offering focused on all aspects of the grocery supply chain, including serving CPG and manufacturing companies with a food-focused PIM solution.
Digital Foodie will have its headquarters for North America at EnterWorks’ offices outside of Washington, DC.

EnterWorks is wholly owned by Black Dragon Capital, a technology focused private equity fund based in Miami Florida, which led the transaction.



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