clapit, a Sydney, Australia-based global social media app, raised AU$2.57m in seed funding.
Backers included Mark Moran and Paul Siderovski.
The company is using the funds to develop and launch its app.
Founded by Paul J. Bedwell, Mary Jane Bulseco and Stan Tsvirko, clapit is advancing a global social media app, which crowdsources the world’s best videos, music, images and rich media. With one clap, users are able to endorse, bookmark, rate and broadcast their favorite music, podcasts, fashion, art, film, design, sport, comedy and lifestyle content. The most clapped content from the ‘friends’ feed migrates to the ‘best’ feed where it can be viewed by the global clapit community. By acting as a browser and community for the best content on the web, clapit brings users back to the individuals, websites, merchants and social networks where the content originates.
The company has U.S. operations in Los Angeles.
clapit beta is currently available in the iOS app store.