Betaout, a Noida, India-based provider of a customer intelligence and marketing automation platform for ecommerce, raised $1.5m in seed funding.
Backers included Stanford Angels, Letsventure, Beenext, Chennai Angels, Hyderabad Angels, and Mumbai Angels as well as Match Group CEO Sam Yagan.
The company intends to use the funds for customer acquisition in India and in other Asian markets as well as to recruit new people across technology and marketing areas.
Founded in 2014 by Ankit Maheshwari, CEO, Arjun Maheshwari, COO, Betaout provider a customer intelligence and marketing platform for e-commerce companies to understand their customers and personalize every single marketing message across all channels to increase conversion.
The company currently has a team of 26 people.