Apester, a NYC-based digital storytelling platform for publishers and brands, closed the $12m second tranche of its Series A financing, now totalling raising $17m.
This second tranche, which followed the first tranche of $5m announced 9 months ago, was led by Blumberg Capital with participation from Mangrove Capital, former AOL CMO Tal Simantov, Wix Co-Founder Gigi Kaplan, Silverstein Properties President Tal Kerret, and Wellborn Ventures.
The company intends to use the funds to continue to grow, doubling its employee base over the course of the year.
Led by Moti Cohen, CEO and Co-Founder, Apester provides an audience engagement platform that allows publishers to embed an interactive unit featuring quizzes, polls, tests, etc., within an article or a video. It is already used by thousands of publishers, including Time Inc., AOL, The Daily Telegraph, The Huffington Post, FOX, USA Today, BBC, Sky, Bild and more.
The company, which has a team of 50, currently supports publishers in more than 40 countries with offices in London, Berlin, Istanbul and Tokyo in addition to R&D in Tel Aviv.