Wondercide, an Austin, Texas-based provider of a line of natural pest control and holistic care products for pets, people, and their property, raised $500K in seed funding.
Lori Greiner invested in the company on ABC’s The Shark Tank for a 3% equity stake in the company and a 50-cent royalty on every unit sold until repaid, at a $16.6m valuation.
The company intends to use the funds to hire a sales leader to establish 600 new independent retail accounts nationwide throughout the next 12 months and open up new independent retail sales avenues.
Led by Founder and CEO Stephanie Boone and CMO Laura Alter, Wondercide offers an innovative line of natural pest control and holistic care products for pets, people, and their property. As a Green Certified Business with Gold standard accreditation, the company is dedicated to ecological, ethical, and social standards and supports small business commerce and the use of naturally occurring renewable resources.