trivago Acquires Base7booking

trivagotrivago, a Düsseldorf, Germany-based global hotel search engine company, acquired Base7booking, a Vaud, Switzerland-based provider of a cloud property management system (Cloud-PMS).

The amount of the deal was not disclosed.

The integration of both platforms will enable hoteliers to connect with millions of travelers and drive direct bookings through their own websites.

Led by Frank Martin, founder, Base7booking provides Cloud-PMS offering a set of tailored functionalities allowing hoteliers to manage their properties efficiently. The platform is available in 17 languages, and hoteliers from more than 40 countries are currently operating their properties with Base7booking.

Together with Base7booking, trivago aims to move hoteliers from pen-and-paper operations to digital property management, competitive direct booking capabilities and rates. Via trivago Hotel Manager (tHM), the company aims to become a reference metasearch marketing platform for hotels, changing the way they connect to 120m monthly travelers. The platform is active in 8 languages and 17 countries.





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