Skyztree, a Kuala Lumpur, Malaysia-based startup that has developed an app for parents to avoid “Sharenting”*, has launched with $500k in pre-seed round.
Backers included Ace Investment, Macromac Ventures and angel investors.
Co-founded by Loi Hui Lye, Sean Lee and Michael Lew, First Smile provides parents with First Smile, an Android and iOS app acting as a mobile book that allows them to preserve memories related to the development of their children.
With First Smile, parents can organize and manage thousands of photos and videos in chronological order as well as to store and back up them in a large cloud infrastructure.
*”Sharenting” is the term used to describe the overuse of social media by parents to share information based on their children.