Propel Business Services, Inc. d/b/a Propel Marketing, a Boston, MA-based provider of digital marketing products and solutions for local businesses, acquired ThriveHive, a Cambridge, Massachusetts-based provider of marketing software designed specifically for small businesses.
The amount of the deal was not disclosed.
The acquisition aims to reinforce Propel Marketing’s position in the SMB digital marketing ecosystem.
Founded in 2011 by Chief Executive Officer Max Faingezicht, Adam Blake, Bryan Pedlar and Nic Mendoza, ThriveHive provides marketing software for small businesses which includes a search-optimized website, marketing software platform, a customized marketing plan, real-time analytics, and expert guidance.
In 2015, the firm participated in Techstars Boston, a competitive accelerator program that connects promising startups with mentors, workspace, and seed funding.
Led by Chief Executive Officer Peter Cannone, Propel Marketing provides SMBs with a suite of digital marketing solutions including mobile-friendly websites, SEM, SEO, digital display, and social media advertising with advanced targeted capabilities, social media management, email campaigns, and custom videos.