Adaptive Technologies, the Louisville, Kentucky-based provider of MobileFit, a platform for fitness facilities and YMCAs to improve the member lifecycle from acquisition to long term retention, raised funding from Queen City Angels (QCA).
The amount of the deal was not disclosed.
The company plans to use the capital to increase their sales and marketing efforts to further embed their technology in the 2,700 YMCAs and to all fitness facilities.
Led by Lance Perkins, President & CEO, MobileFit provides software that allows clubs to engagement members via an onboard iPad app designed to transition a prospect to a fully integrated member and tools to allow members to use their smartphone to see group fitness schedules, instructional videos, as well as the exercise plan and weekly goals they established with their trainer.
The company has already installed MobileFit in YMCAs in 32 states across the country.