Mirriad Advertising Ltd, a London, UK-based video advertising company, raised $15m in financing.
The round was led by IP Group PLC, with participation from Parkwalk Funds and Unilever Ventures.
The company will use the funds to further invest in its technology and build sales and content partnerships with content owners and distributors in major markets.
Led by Mark Popkiewicz, CEO, Mirriad provides technology that digitally integrates brands directly into premium video content by embedding products, signage and video.
The company, which has deals with major US content producers and has worked with top broadcasters in over 20 countries, has offices in London, New York, Mumbai, Singapore, and Shanghai.