IBM Acquires

IBM LOGOIBM (NYSE: IBM) acquired, a Dusseldorf, Germany-based full-service digital agency.

The amount of the deal was not disclosed.

Led by CEO Gerald Lanzerits, specializes in implementation services across commerce and customer platform software providers Adobe, Sitecore, and SAP hybris. The firm, which has offices in Dusseldorf, Bracknell/London, Munich, Wels, Vienna and Zurich, will add its 200 employees to IBM Interactive Experience (IBM iX), a global digital agency specialized in designing and implementing digital, commerce, mobile and wearable platforms.

The acquisition of follows the acquisition of Resource/Ammirati, a US-based digital marketing and creative agency, and its intent to acquire Aperto, a digital agency with headquarters in Berlin.



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