Handshake, a NYC-based provider of a B2B commerce technology platform for manufacturers and distributors, closed a $14m Series B financing.
The round was led by Sozo Ventures, with participation from existing investors Emergence Capital, SoftTech VC, BOLDstart Ventures, MHS Capital, Point Nine Capital, and Primary Venture Partners.
The company, which has raised $23.5m to date, intends to use the funds to further accelerate the development of its platform, broaden its omni-channel offering into mobile commerce, and expand its international business operations.
Founded in 2010 by Glen Coates, CEO, Handshake operates a B2B Commerce platform for manufacturers and distributors to grow their business by making it easy for their customers to order the right products from them, in-person and online.
The company’s products include:
– Handshake Rep, a mobile order entry app that allows sales reps to write orders and access to product and customer information to have more strategic customer conversations; and
– Handshake Direct, a custom B2B eCommerce portal that complements field sales reps.