Los Angeles-based private investment firm Clearlake Capital Group, L.P., has launched Better For You Holdings, a new platform focused on investments in emerging food and health & wellness trends.
Through this new platform, Clearlake is partnering with food industry veterans Jason Cohen and Leigh Feuerstein of Halen Brands, a recently-formed venture focused on investing in dynamic, high growth segments within the food products sector.
In addition to capital, Halen Brands provides brands with other services including access to its multi-channel sales team, broker networks, marketing/design, operations/co-packers relations, etc.
Clearlake previously partnered with Cohen and Feuerstein in their investment in Sensible Portions / World Gourmet, which was sold to Hain Celestial in 2010, as well as their investment in Dippin’ Chips and Mrs. Thinsters Cookie Thins.
In 2015, the firm partnered with Halen Brands to invest in Chef’s Cut, a producer and marketer of gluten-free jerky, and Rex’s Outrageous, a producer of chocolate-based, gluten-free snacks under the “Road Crew Crunch” brand.
Clearlake’s José E. Feliciano, Behdad Eghbali, and Arta Tabaee joined the Board of Directors of Better For You Holdings, and Halen Brands.
Founded in 2006, Clearlake Capital Group is an investment firm targeting technology, communications and business services; industrials, energy and power; and consumer products and services. It currently has over $3.2 billion of assets under management.