Civalue, a Caesarea, Israel-based customer analytics and personalization solution for grocery, health and beauty retailers, raised $2.4m in seed funding.
Backers included Nielsen Innovate, Mac Fund, Deutsche Telekom and others.
Led by CEO and founder Beni Basel, ciValue provides cloud-based customer insight and personalization software which uses advanced data science algorithms to glean customer insights from vast amounts of purchase data.
The solution is used by FMCG retailers and CPG manufacturers.
Basel is a pioneer in the field of algorithm-based recommendations, having founded Ingeneo, a global leader in personalization and real time recommendation, in 2000 and sold to SAP in 2007, where he then served as Global VP of CRM Advanced Solutions Management.