Qualia Media, a NYC-based marketing technology platform provider, secured $5.5m in Series B funding.
The round was co-led by S3 Ventures and existing investor Verizon Ventures.
The company intends to use the funds to accelerate growth of its intent signal and device graph, to continue to innovate on its targeting, optimization and attribution solution, and to refine its data accuracy.
Led by industry veteran Kathy Leake, who was previously co-founder and CRO at Dstillery and also spent more than 20 years in senior agency roles at Omnicom, WPP, Ogilvy & Mather and Chiat Day, Qualia Media provides a SaaS-based marketing technology platform that empowers marketers to target and respond to real-time expressions of consumer intent — as well as optimize and attribute performance across all devices. The technology is integrated into all major DSPs, and the company runs mobile and cross-screen inventory campaigns for global brands.
Clients include agencies, brands, data tech, and ad tech companies.
The company also has offices in Chicago, Los Angeles, Irvine, San Francisco, Detroit and Boston.