Leadfeeder, a Helsinki, Finland-based online lead generation tool for B2B companies, closed a €530k seed round of funding.
The round was led by Superhero Capital and Vendep.
The company intends to use the funds to expand into new markets, triple its workforce in Helsinki and remotely, and research and develop analytics-based sales automation solutions.
Launched in 2014 by CEO Pekka Koskinen, Leadfeeder provides a sales tool that shows users which companies visit their website and what they do there to allow them to use this information to convert promising visitors to sales leads.
It does it by leveraging Google Analytics data and identifying visits from corporate networks.
The company, a Google Analytics Partner, currently has over 2,500 active monthly users all over the world.