U.S. airline JetBlue (NASDAQ:JBLU) has launched JetBlue Technology Ventures, a wholly owned subsidiary that will invest in, incubate and partner with early stage startups at the intersection of technology, travel and hospitality.
JetBlue Technology Ventures will operate from the GSVlabs campus in Redwood City, CA.
By partnering with incubators, venture capital firms, universities and other organizations inside and outside Silicon Valley, the venture will build relationships with a range of startups across travel and hospitality working to improve customer and crewmember experiences, increase the airline’s operational efficiency and expand the brand to new markets.
Bonny Simi will serve as president of the subsidiary, reporting to Eash Sundaram, executive vice president and chief information officer of JetBlue. He will lead and shape the strategic direction of the subsidiary, and will also facilitate integration of startup programs into JetBlue’s overall corporate innovation and technology initiatives.