Blackhawk Network Holdings, Inc., (NASDAQ: HAWK) a Pleasanton, CA-based prepaid and payments network, acquired NimbleCommerce, a Santa Clara, CA-based digital commerce platform and network for promotions.
The amount of the deal was not disclosed.
The acquisition adds hundreds of new distribution points encompassing media outlets, deal websites and other publishers to Blackhawk’s ecommerce platform, and also adds thousands of merchants, including local and regional merchants, to Blackhawk global offerings.
Led by Prashant Nedungadi, CEO, NimbleCommerce is a commerce platform and distribution network for digital promotions. The company provides merchants with solutions to sell their own pre-paid offers and gift cards through a network of publisher branded sites. Its services include an e-commerce platform, merchandising and promotions system, offer redemption system for merchants, syndication platform, mobile capabilities, email campaign management, analytics and reporting.
Led by Talbott Roche, president, Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. The company’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets.