ViralGains, a Boston, MA-based online video software company for delivering consumer engagement and insight, completed a first closing on a $12.3m Series A financing.
The round was led by Stage 1 Ventures, with participation from 500 Startups, Hub Angels, Launch Capital, Pallasite Ventures, and individual investors.
The company intends to use the funds to continue to expand operations.
With online video consumption growing by double digits, and eMarketer projecting US digital video advertising spending to grow from $7.8 billion in 2015 to $14.4 billion by 2019,
Led by Tod Loofbourrow, CEO, ViralGains provides marketers with a platform to maximize online video views, shares, and conversation in real time while measuring and optimizing viewer sentiment.
In 2015, the company launched two new products:
– ViralGains Customer Sentiment Analysis Tool, which enables marketers to measure real-time sentiment from hundreds of thousands of engaged consumers during the course of a video campaign; and
– Profiling Suite, which combines in-depth viewing, sharing, and engagement data with custom audiences on popular social networks.
Founded in 2012, ViralGains has regional offices in New York, Chicago and Los Angeles.
The company serves brands and agencies in the media business, including Global Agency of the Year, Weber Shandwick.