Dibs Technology, a New York-based fitness industry pricing startup, raised $1m in seed funding.
The round was led by Gree Ventures with participation from Comcast Ventures’ Catalyst Fund, Caerus and Dreamit Ventures, along with individuals.
Co-founded in June 2015 by Chief Executive Alicia Thomas and Jina Wye, Dibs offers technology that gives fitness studios the ability to dynamically price their class offerings.
The companys proprietary algorithm analyzes available inventory, historical purchase patterns, and booking velocity to price based on real-time demand and allow companies to understand which inventory is most and least in demand by their customers, and charge accordingly.
The solution enables users get the best rate available, while studios maximize revenue potential for unfilled seats.