Rise Interactive Acquires SimpleRelevance

Rise Interactive, a Chicago, IL-based digital marketing and analytics agency, acquired SimpleRelevance, a Chicago, IL-based platform that personalizes marketing messages using machine learning.

The amount of the deal was not disclosed.

Founded in March of 2011 by Erik Severinghaus, SimpleRelevance built its technology with the support of TechStars’ accelerator program, Pritzker Group Venture Capital, and Chicago’s entrepreneurial hub, 1871. Its personalization platform has served Fortune 500 retail, media, and financial companies continuously to learn what their customers want to see in order to deliver personalized messages to each individual.

The acquisition will enhance Rise’s cross-channel personalization capabilities, enabling it to use machine learning and predictive analytics to achieve a higher level of personalization in clients’ digital marketing messages.

Led by Jon Morris, founder and CEO, Rise Interactive specializes in digital media and advanced analytics. Clients include Ulta Beauty, ConAgra Foods, Reynolds Consumer Products, PANDORA, Country Financial, and The Sports Authority, among others.



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