LiveIntent Acquires Mojn

LiveIntent, a NYC-based provider of an email advertising platform, acquired Danish data onboarding startup Mojn.

The amount of the deal was not disclosed.

Mojn brings to LiveIntent its The No Identity Graph, which will allow LiveIntent ‘s 750 publishers and 450 brands to power people-based marketing campaigns to its monthly audience of 117mm unique users, all without ever collecting or using ls without Personally Identifiable Information (PII).

The Mojn tech team will remain in Copenhagen, where LiveIntent continues to recruit, while the rest of the team will move into the LiveIntent Ltd offices in London, joining a team that launched the UK Headquarters in 2014.

Led by CEO and Founder Matt Keiser, LiveIntent provides a platform for over 450 top brands to deliver marketing and advertising messages to over 117MM people each month, in emails sent by 750 top US publishers and brands to their loyal subscribers. Headquartered in NYC, the company has offices in Austin, Detroit, Copenhagen, Berlin, and the UK, employing 175 people.



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