Factual Raises $35M in Series B Funding

FactualFactual, a Los Angeles, CA-based location data company, raised $35m in Series B funding.

Backers included Altpoint Ventures, Andreessen Horowitz, Data Collective, Haystack Partners, Heritage Group, Index Ventures, Miramar Ventures, Tamarisk Global, and Upfront Ventures, as well as Saif Mansour, Michael Ovitz and Tom Unterman.

The company, which has raised $62m to date, intends to use the funds to scale and enhance its core data engineering capabilities, its sales and marketing efforts, and to accelerate international expansion.

Led by Gil Elbaz, CEO and founder, Factual Data allows developers, publishers, advertisers, and enterprises to include data to their search, mapping, and social platforms. Current customers include Apple Maps, Facebook, and Microsoft Bing, payments leaders across card-issuing bank networks and payment processors, thousands of small to medium sized mobile app developers, and a group of advertising and marketing technology companies that collectively account for over $2 billion in mobile ad spend.



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